Fitness Extraordinaire
Challenge
With an abundance of established local fitness studios, designing an exuberant brand is
crucial. Advocating the client’s vision with a unique design to set an elite personal training studio
apart was the desired result.
The Client
Fitness Extraordinaire - Central Coast’s elite personal trainer with a following of over 20K on
social channels. Alongside a brand new studio, Justin needed motivation plastered on the walls to
keep his clients going when his ample stereo system and pep talks just weren’t enough.
Creative Solution
Bold wall coverage, a front and center representation of the studio, as well as wall and glass
accents to further follow the values of the business and needs of the clients. These additions let
you know that our client focuses on the investment in your health.
The Design
Warm, exuberant, with a side of punny, the client loved the color scheme and verbiage of the
services we offered. A bold orange scheme to align with the energy of the business’ clients.
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